How are you giving back to your community? It’s a question we ask ourselves frequently. Fresh Heritage exists to help men of color build new traditions in their personal grooming habits that inspire confidence and commitment in themselves and their communities. It’s an important mission, and for Black History Month, we’re reflecting on how we’re paying tribute to the past, present, and future of your community.
By investing in future generations and celebrating our heritage, we’re keeping an eye on both the future and the past as we work to enrich our community in the present-day. How are we doing this? Come along as we reflect on our journey.
Celebrating Our History
Who could’ve known one trip would change our lives? When our co-founder and CEO Gamal Codner traveled to North Africa with his brother, they set upon a journey that would teach them about natural ingredients that would become essential to Fresh Heritage: argan oil, jojoba oil, sweet almond oil, and more. They immersed themselves in the history of Egyptian and Moroccan grooming practices and were inspired to use this heritage when building their own legacy to create modern-day grooming solutions for today's man.
Our products are safe for every type of hair and race but work especially well for men with coily hair that needs a little extra TLC. With our products' roots in the African Diaspora, we use this rich past to shape our mission, fully acknowledging the ongoing ways our ancestors continually teach us.
Helping Today’s Man Look and Feel Their Best
Thanks to our deep research into the past, we do our best to create high-quality,chemical-free grooming products that men of color can use to look and feel like their best selves. By taking the guesswork out of grooming for you through authentic products tailored to help you thrive, we make it easier for men of color to feel good about who they are and how they look so they can show up as their best selves at home, at work, and in the community. It’s rewarding work that continually pushes us to explore new boundaries when it comes to inspiring our community and helping them reach their full potential.
Keeping Our Communities Safe
Did you know over 40% of grooming products have harmful ingredients? That's a lot of ingredients coming from unknown, possibly dangerous sources. We wanted to make sure men looked good without sacrificing the well-being of their bodies. That's why we source organic, natural ingredients for our products to ensure your skin stays nourished and healthy. We lookout for the community, right down to their roots!
Investing in Our Future
But we don't stop there, not at all. A portion of Fresh Heritage's revenue is donated to a wide range of initiatives to uplift and celebrate Black communities. In addition to hosting empowerment-based conversations, we also support nonprofits, including the Emerging 100 of Atlanta (co-founded by our very own CEO), by donating part of its profits to support scholarship programs and student initiatives. To date, the Emerging 100 of Atlanta has donated over $200k in scholarships to graduating high school students of color. The next generation is our greatest hope, and it's up to us to make sure they have the resources to thrive.
Reciprocity has always been one of our key principles. We are a socially conscious brand that aims to create and represent the relationship between our time-honored traditions and grooming for today's modern man. Our values are rooted in community, transparency, authenticity, and heritage. As we celebrate Black History Month today and for the rest of the year, we hold these values closer than ever. Are you ready to join us?