Fresh Heritage takes the guesswork out of grooming for you through authentic products tailored to help you thrive. Fresh Heritage’s products are designed to nourish, strengthen and support your distinguished appearance by using the same traditional natural oils and ingredients from the African Diaspora. We help today’s modern men like you feel good about who you are and how you look so you can show up at your best in your home life, workspace and in your community. To create and cultivate a better future for today and for the next generation, Black men must feel supported, seen and heard, and Fresh Heritage helps men like you do just that.
Fresh Heritage sponsors a wide range of initiatives, to uplift and celebrate Black communities. In addition to hosting empowerment-based conversations, Fresh Heritage also supports nonprofits including the Emerging 100 of Atlanta (co-founded by Fresh Heritage CEO) by donating a portion of its profits to support scholarship programs and student initiatives. To date the Emerging 100 of Atlanta has donated $200k+ in scholarships to graduating High School students of color.