A Trip to Africa Inspired Two Brothers To Start Fresh Heritage
Fresh Heritage is a personal care company that solves modern day grooming problems for men of color. Inspired by the grooming traditions of our African Ancestors, we create high quality, chemical free grooming products that men of color can use to look and feel like their best self.
Watch The Video Below To Learn More About Our Story!
WHY WE STARTED
We started this company after an annual brothers trip to North Africa (Marrakesh, Morocco). We went in search of our heritage but came back with much more. We discovered grooming traditions and secrets used by the people in that region for thousands of years. When we left Marrakesh we took those sample grooming products back home with us.
When those samples ran out we struggled to find a good selection of high-quality products made specifically for coarse and kinky hair. We got tired of borrowing our women's natural hair products and wanted something that's true to ourselves. Recognizing that we weren’t alone, we launched Fresh Heritage.
Using natural oils & ingredients selected straight from the African Diaspora, we take the guesswork out of grooming for men of color with facial hair.
WHAT WE BELIEVE
We are a socially conscious brand that believes men of color shouldn’t have to choose between what’s good for them and what works well for them. We want our brand to create and represent the relationship between our time honored traditions and grooming for today's modern man. Our values are rooted in community, transparency, authenticity and heritage.
WHO WE ARE
We are a brand that creates safe and effective grooming products for men of color. Our community can rest assured that our products won’t harm them. Our products are safe for every type of hair and race but work especially well for men with coarse and kinky hair that needs a little extra love.