We started this company after an annual brothers trip to North Africa (Marrakesh, Morocco). We went in search of our heritage but came back with much more. We discovered grooming traditions and secrets used by the people in that region for thousands of years. When we left Marrakesh we took those sample grooming products back home with us.
When those samples ran out we struggled to find a good selection of high-quality products made specifically for coarse and kinky hair. We got tired of borrowing our women's natural hair products and wanted something that's true to ourselves. Recognizing that we weren’t alone, we launched Fresh Heritage.
Using natural oils & ingredients selected straight from the African Diaspora, we take the guesswork out of grooming for men of color with facial hair.